Collin Lawson serves as the Senior Director of Private Sector Engagement at World Wildlife Fund, the world’s leading conservation organization. In this role, he leads the strategic development and implementation of consumer and employee engagement programs, working to engage millions of Americans in WWF’s conservation mission and raise funds for WWF’s critical programs in the field.

During the last five years at WWF Collin had led major initiatives with Bank of America, Starbucks, Disney, Amazon, the Kroger Company, and Procter & Gamble. Collin has held speaking roles at Sustainable Brands, SXSW, Cannes Lions. He also sits on the board of EarthShare, which coordinates employee giving efforts for more than 600 environmental organizations and is a member of AmazonSmile’s Advisory Council.

Prior to WWF, Collin spent six years at GMMB, a leading cause marketing agency where he was responsible for managing integrated marketing campaigns for clients like The World Bank, The Sabin Vaccine Institute, the UN Foundation, Chrysler, LLC and Oprah Winfrey’s Harpo Productions. Collin’s counsel led to the development of award-winning campaigns to help individuals provide life-saving mosquito nets, quit smoking, exercise more, protect their vision and become more proactive in their health care decisions.

A native of Philadelphia, Collin graduated a Buckeye from The Ohio State University. He holds an MBA in Finance from Johns Hopkins University. He lives in Takoma Park, MD, with his wife and two children.